Paid Ads ROI Calculator

B2B Lead Generation Calculator: Know Your Numbers Before You Spend a Dollar on Ads

If you're running paid ads to generate B2B leads, you need to know what to expect before launching your campaign. That’s what this calculator does — it shows you exactly how many leads, calls, and closed clients you can expect based on your ad budget and funnel metrics.

How the Calculator Works

You enter your ad budget, and the tool automatically calculates key numbers across your funnel:

• Impressions based on average CPM

• Clicks based on your expected CTR

• Leads based on your landing page conversion rate

• Cost per lead

• Booked calls based on lead-to-call rate

• Cost per booked call

• Show-up rate and cost per show-up

• Sales conversion rate and cost per closed client

Then it estimates your ROI by letting you enter:

• Client lifetime value

• Closing rate

• Your average revenue per client

You get a final return on ad spend and clear projections.

What You Can Calculate

• How many leads your budget can generate

• The actual cost to get a booked call

• How many people will show up to your sales calls

• Your estimated client acquisition cost

• ROI based on your service pricing and close rate

Who It's For

This tool is made for:

• Agency owners running paid ads

• Coaches, consultants, and service providers using call funnels

• B2B businesses who want predictable lead systems

If you’re tired of guessing and want to run numbers before spending on ads, this calculator gives you clarity fast.

Try the Calculator

You can use the tool here — no signup needed.

Once you run your numbers, you can also book a free ad audit. We’ll review your funnel, check performance gaps, and show you what it would take to get the results you're aiming for.

Free Audit + Done-For-You Setup

If the numbers make sense, we’ll handle the full setup:

• Ad creatives

• Funnels

• Pre-qualifying leads

• Booking calls on your calendar

All done on a performance basis — no retainer, no fluff.