Outcome
How we helped a local business rank #2 in search results in Dubai and receive over 200 calls per month organically through SEO.
Why This Matters
Ranking for high-intent keywords isn’t just about visibility, it’s about being found by patients who are ready to book an appointment. For Open MRI, these rankings have driven increased profile interactions, more calls, and a steady stream of new patients.
How did we do that?
Open MRI is an MRI scan center in Abu Dhabi that provides MRI scans designed to meet patient needs.
But like many local businesses, they faced the ultimate challenge: generating revenue.
So, what was the problem?
They weren’t showing up where it mattered most – on Google search & Google maps – for the keywords and terms that patients were searching with, like:
- MRI scan near me
- Open MRI Abu Dhabi
- CT scan Abu Dhabi
- Ultrasound scan in Abu Dhabi
- And many more
Their Google Business Profile was not optimized at all:
No images to highlight their facility or services.
The business category wasn’t set properly, which made it nearly impossible for Google to connect them with the right patients.
Services and descriptions were incomplete
Not just that..
They had almost no reviews on Google, which made it very hard for them to rank… Why? Because reviews are one of the most important ranking factors Google uses to decide which businesses to show first.
Google Business Profile Audit
When I started auditing Open MRI’s Google Business Profile, it became clear why they were struggling to rank in Google and attract patients looking for MRI scans.
Their profile was incomplete, under-optimized, and failing to compete with other local clinics.
Problems found:-
No Images
Their profile lacked images, no photos of the facility, equipment, or team members. Patients couldn’t see what they were signing up for.
Missing Information
The profile was missing key elements, such as:
- Accurate business hours.
- A detailed description of their services.
- The correct business category.
Without these basics, Google struggled to rank them for relevant searches, and patients couldn’t easily verify if Open MRI was the right choice for their needs.
Unoptimized Keywords
Their profile had no optimized keywords to target high-intent searches like “MRI scan near me”, “Affordable MRI Abu Dhabi”, or “Open MRI center”
Low Review Count
Open MRI Center had fewer than 10 reviews, which (Here talk about the importance of reviews in local seo and ranking in google maps in relation to the low review count)
Poor Positioning
Their competitors were outranking them with better-optimized profiles, more reviews, and stronger local citations.
Open MRI was losing visibility on search terms that directly converted into patient appointments.
Solutions:-
To close the gap and make Open MRI stand out in local search, I took a systematic approach to auditing and optimizing their GMB profile:
Fixing the Fundamentals
We added high quality images of their facility, MRI machines, and staff to give the profile a professional, patient friendly look.
We also updated business hours and ensured their contact information matched across all platforms.
And we set the correct business category along with secondary category
Keyword Research
We started with a comprehensive keyword research to identify all the keywords that are important to the business.
We focused initially on keywords with high commercial intent and integrated them naturally across all the content sections.
Competitor Analysis
I analyzed top competitors and identified gaps in Open MRI’s profile, including missing keywords and fewer (Almost non-existent) local citations.
I used these insights to craft a strategy that would make Open MRI’s profile more visible and appealing.
Encouraging Reviews
- I implemented a review strategy to increase positive feedback from patients, including in-clinic QR codes for review submission and post-appointment follow-ups.
The Opportunities
Once we finished this audit, We identified several opportunities for Open MRI to dominate local search:
- Targeting underutilized keywords with high commercial intent.
- Building trust through a steady stream of new, positive reviews.
- Creating a visually engaging profile that sets them apart from competitors.
Actions Taken
After auditing Open MRI’s local SEO, I knew the first step was to fix the basics. Without a solid foundation, no amount of optimization or strategy would move the needle. So, I focused on addressing the fundamentals of their Google Business Profile and building trust with their audience. Here’s how I did it:
Google Profile Optimization
If you own a local business you need to know that Google Business Profile is the cornerstone of any local SEO strategy.
For Open MRI, their GBP needed a complete overhaul. Here’s what we implemented to get it right:
High-Quality Images
I added professional photos of key areas to make their profile visually appealing and credible:
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The MRI machines to highlight their state-of-the-art technology.
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The waiting area to showcase a clean, comfortable space.
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The parking lot to address a practical concern for patients.
These images weren’t just about aesthetics—they built trust and gave potential patients confidence in choosing Open MRI.
Business Information
I updated their business category to “Medical Diagnostic Imaging Center” and added secondary categories like “MRI Center” to improve relevance for local searches.
I crafted a keyword-rich description that highlighted their unique services and value proposition. For example:
“Open MRI offers advanced imaging services, including MRI scans, CT scans, and ultrasound, tailored to patient comfort and accuracy in Abu Dhabi.”
I ensured their business hours were accurate and up-to-date, removing any confusion for patients.
Consistent Directories
I audited their presence on other online directories to ensure their name, address, and phone number (NAP) matched exactly. This eliminated any discrepancies that could confuse search engines or patients.
Building Trust
Trust is one of the most important factors for local SEO success, and for Open MRI, their lack of reviews was holding them back. I implemented a multi-step strategy to build credibility and increase engagement:
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Encouraging Patient Reviews
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I introduced a post-visit follow-up campaign, which included:
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Emails thanking patients for their visit and asking them to leave a review.
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SMS reminders with direct links to their GMB review page.
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Making Reviews Easy
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To boost the number of reviews, I placed QR codes around the clinic (reception desk, exit points) that linked directly to the review page. This made it seamless for patients to leave feedback in just a few clicks.
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Content Optimization
Once the basics were in place, the next step was to make sure Open MRI’s online presence answered one critical question: “Is this the right place for me?” Patients searching for medical imaging services often have specific concerns, and the content on the website needed to address those concerns head-on. Here’s how I transformed their website to align with patient intent and boost visibility:
Patient's FAQs
Patients don’t just search for “MRI scan.” They want answers to specific, practical questions before booking an appointment. I created a detailed FAQ section that tackled the most common concerns, including:
- “How much does an MRI cost in Abu Dhabi?”
- Transparency matters. I included ranges and clarified factors like scan type, insurance coverage, and additional fees for contrast imaging.
- “What’s the difference between an MRI with and without contrast?”
- This helped patients understand when contrast imaging is necessary and what it entails, building trust in Open MRI’s expertise.
- “How long does an MRI take?”
- Simple, direct answers reassured patients about what to expect.
These FAQs didn’t just improve the user experience—they were also optimized with high-intent keywords, helping Open MRI rank for searches directly tied to booking decisions.
Structured Data Markup
Leveraging Structured Data Markup for Local SEO
To ensure Google understood the key information on Open MRI’s site, I implemented structured data markup (Schema). This allowed the website to “speak” to search engines in a clear, standardized language.
- Local Business Schema
- Highlighted critical details like:
- Business name and location.
- Contact details and hours of operation.
- Patient reviews (which Google pulled into rich snippets).
- Highlighted critical details like:
- Service Schema
- I tagged specific services—like MRI scans, CT scans, and ultrasounds—with descriptions and pricing ranges. This ensured Open MRI appeared in rich search results when patients looked for these services in Abu Dhabi.
- FAQ Schema
- By marking up the FAQ section, I made Open MRI eligible for FAQ-rich snippets in Google’s search results. This not only increased visibility but also positioned them as a trusted authority, giving patients quick answers directly in search.
Patient Intent
I didn’t just focus on adding content—I made sure it aligned with the intent behind every search. For example:
- Informational Intent: Blog posts like “When Should You Consider an Open MRI?” educated patients and built trust.
- Transactional Intent: Service pages highlighted convenience, pricing, and unique selling points to drive bookings.
By balancing educational content with calls to action, I ensured every page contributed to building trust and converting visits into appointments.
Optimized Content
The Impact of Optimized Content
With these updates, Open MRI’s website became more than just a digital brochure—it became a resource patients relied on to make informed decisions. The result?
- Increased Website Traffic: Traffic from search terms like “Affordable MRI in Abu Dhabi” grew by over 60% within three months.
- Higher Engagement: Patients spent more time on the site, reading FAQs and learning about services.
Improved Conversions: Website leads increased significantly as patients found the information they needed to confidently book an appointment.
Boosting Local Authority
Ranking in local search isn’t just about optimizing your website or Google Business Profile—it’s about earning Google’s trust by establishing local authority. For Open MRI, I focused on strategies that positioned them as a trusted leader in the Abu Dhabi medical imaging market. Here’s what I did:
Local Directories
Building a Presence on High-Quality Local Directories
The first step was to ensure Open MRI was listed on the most authoritative local directories and medical listing platforms. This not only improved their local visibility but also signaled to Google that they were a credible business.
- Key Listings:
- I submitted their details to prominent medical and business directories in the UAE, including:
- Dubai Healthcare Directory
- Doctify UAE
- Bayut Community Directory
- I submitted their details to prominent medical and business directories in the UAE, including:
- Consistency:
- To avoid confusion, I ensured their name, address, and phone number (NAP) were identical across all platforms.
- Enhancing Listings:
- Each listing included a detailed business description, high-quality images, and direct links to their website, driving referral traffic and boosting rankings.
Earning Backlinks
Earning Backlinks from Relevant Sources
Backlinks remain one of the most powerful ranking signals in SEO, especially for local businesses. For Open MRI, I focused on earning backlinks from trusted, locally relevant sources:
- Healthcare Blogs and Forums
- I collaborated with local healthcare bloggers to write educational posts featuring Open MRI’s expertise. For example:
- “The Benefits of Open MRI for Claustrophobic Patients” published on a prominent UAE health blog.
- I also participated in medical forums, linking to Open MRI’s services in answers to patient questions about MRI scans.
- I collaborated with local healthcare bloggers to write educational posts featuring Open MRI’s expertise. For example:
- Local News Coverage
- I pitched stories to Abu Dhabi’s local news outlets highlighting Open MRI’s patient-first approach and their specialized open MRI service. A feature in a local publication not only drove awareness but also earned a valuable backlink.
- Partnerships with Clinics
- I built partnerships with nearby clinics and doctors who referred patients to Open MRI. Many of these partners added Open MRI to their websites as a trusted imaging partner, generating additional backlinks.
Establishing Authority
The Result: Establishing Authority
These efforts not only improved Open MRI’s local search rankings but also helped them gain visibility and credibility in their community. The results included:
- Improved Rankings: Open MRI started appearing in the Google 3-pack for searches like “Open MRI Abu Dhabi” and “MRI scan near me.”
- Increased Website Traffic: Referral traffic from directories and local backlinks accounted for a significant portion of new visits.
- Stronger Brand Recognition: Patients now recognized Open MRI as a trusted, local imaging center, increasing direct bookings and walk-ins.
Keyword-Focused Strategy
The right keywords aren’t just about ranking—they’re about revenue. For Open MRI, I focused on identifying and targeting high-intent keywords that directly translated into patient appointments. Generic, high-volume terms might look impressive in traffic reports, but they don’t drive the bookings a business like Open MRI needs.
Here’s how I approached it:
Revenue-Generating Keywords
Prioritizing Revenue-Generating Keywords
Patients searching for imaging services like MRIs typically have urgent medical needs or referrals, meaning they’re ready to take action. These are bottom-of-funnel searches—the highest priority for driving revenue.
I identified and prioritized keywords with clear booking intent, such as:
- “MRI scan near me”
- This captures local patients actively searching for an MRI center nearby, ready to book.
- “Affordable MRI scan Abu Dhabi”
- Price-sensitive searches signal a patient who’s comparing options but already decided to book.
- “24/7 MRI scan Abu Dhabi”
- Availability is a critical factor for patients with urgent needs or irregular schedules.
Each of these keywords was chosen because of its potential to directly convert searchers into appointments, focusing on local relevance and specific patient needs.
Avoiding Generic Keywords
While high-volume keywords like “MRI” or “Medical imaging” might seem tempting, they lack the specificity needed to attract patients who are ready to book. These terms are often too broad, capturing users who are simply researching or looking for general information.
Instead of wasting time chasing vanity metrics like traffic, I doubled down on keywords with intent—terms that matched the patient’s decision-making stage.
Optimizing Existing Pages
Just having a website isn’t enough; every page needs to pull its weight. For Open MRI, I identified service pages that had the potential to rank for these high-conversion terms and made precise, revenue-driven optimizations, such as:
- Title Tag and Meta Description Updates
- Example: For the MRI services page, I updated the title to:
“Affordable MRI Scan in Abu Dhabi – Open MRI Center”- This directly targeted high-conversion keywords while communicating value and location.
- The meta description was crafted to drive clicks:
“Book your MRI scan today at Open MRI Abu Dhabi. Affordable prices, expert care, and flexible 24/7 scheduling. Click to learn more!”
- Example: For the MRI services page, I updated the title to:
- Content Expansion
- I added detailed sections to the service pages that addressed patient concerns like:
- What to expect during an MRI.
- How open MRI differs from traditional MRI.
- Pricing transparency and insurance acceptance.
- These additions were keyword-optimized and designed to reduce friction in the booking process.
- I added detailed sections to the service pages that addressed patient concerns like:
- Internal Linking
- I linked relevant blog posts (e.g., “When to Choose an Open MRI”) and FAQs to key service pages, improving topical relevance and user navigation.
Capture Untapped Searches
Creating New Pages to Capture Untapped Searches
Through keyword research, I discovered several opportunities Open MRI was missing. For example:
- “Open MRI for Claustrophobic Patients”
- Many patients search for open MRI options due to anxiety or claustrophobia. I created a dedicated page that explained the benefits of open MRI in detail, targeting this niche search intent.
- “MRI Scan for Children Abu Dhabi”
- Parents searching for child-friendly imaging options needed a page addressing their concerns, like safety, comfort, and expertise with pediatric patients.
Each new page targeted a specific need or intent, allowing Open MRI to rank for more searches and expand their total addressable market (TAM) for patient bookings.
Competitor Gap Analysis
To outperform competitors, I analyzed their keyword strategies and content gaps. Here’s what I found and leveraged:
- Competitors’ Strengths:
- They ranked for terms like “Affordable MRI Abu Dhabi” because of better-optimized content and higher review counts.
- Competitors’ Weaknesses:
- Many lacked dedicated pages for niche searches like “open MRI” or FAQs addressing patient concerns.
By filling these gaps, Open MRI gained an edge, capturing traffic that competitors were missing.
Long-Tail Keywords
Long-Tail Keywords for Supporting Content
Beyond service pages, I created supporting content targeting informational searches that guided patients toward booking. For example:
- “How to Prepare for an MRI Scan”
- This post targeted patients in the decision-making stage and linked to the booking page.
- “MRI Scan Cost in Abu Dhabi: What You Need to Know”
- Addressed pricing transparency, a major concern for local patients, and funneled traffic to service pages.
This content expanded Open MRI’s topical authority and strengthened their rankings for high-intent keywords.
Keyword-Focused Strategy
Results of a Keyword-Focused Strategy
The result of this targeted approach was transformative:
- Higher Rankings: Open MRI secured top 3 positions for key terms like “Affordable MRI scan Abu Dhabi” and “Open MRI near me.”
- Increased Conversions: Website inquiries and bookings grew by over 70% within the first three months.
Broader Visibility: New pages captured niche searches, further expanding patient reach.
The Results
Commercial Intent Keywords
Visibility For Keywords with High Commercial Intent
Local SEO success is all about appearing where it matters most—searches with high patient intent. For Open MRI, the optimization efforts paid off by positioning their Google Business Profile prominently for high-volume, high-conversion keywords.
Top search terms that led patients to Open MRI included:
- MRI (2,951 searches)
- MRI Scan (2,748 searches)
- CT Scan (2,493 searches)
- Ultrasound Scan (777 searches)
- Open MRI (439 searches)
Revenue-Generating Keywords
By prioritizing keywords like “MRI scan” and “Open MRI,” Open MRI captured searches that match directly with patient intent.
These are the kinds of searches that drive immediate action, such as calls or appointment requests, rather than idle browsing.
How Patients Discovered MRI
How Patients Discovered Open MRI
The data speaks volumes, 23,347 people viewed Open MRI’s Business Profile in the last 6 months.
Here’s a closer look at how patients found their way to Open MRI:
13,053 Searches
Search Queries Driving Visibility
13,053 searches led directly to Open MRI’s Business Profile through keywords that we optimized for:
- MRI (2,951 searches)
- MRI Scan (2,748 searches)
- CT Scan (2,493 searches)
Dominance on Mobile Platforms: As you can see, 75% of traffic came from Google Search on mobile devices (17,598 views)
Google Maps Results: In addition to search engine dominance, Open MRI captured 2,460 views on Google Maps
Patient Calls
The Total Call Volume is a Direct Measure of Success
The numbers don’t lie, Over the last six months Open MRI’s Google Business Profile generated 1,190 calls, translating directly into patient bookings. (averaging nearly 200 calls per month)
This influx of calls has had a direct impact on their bottom line, increasing both appointment bookings and of course the overall revenue.
Dominating Local Search
Ranking for High-Intent Keywords
Open MRI’s success can be directly linked to its improved rankings for critical high-intent keywords.
MRI Scan Abu Dhabi
Open MRI ranks prominently in the local pack and organic results, directly competing with established names like Cleveland Clinic Abu Dhabi.
Ultrasound Scan Abu Dhabi
The business achieved a #2 ranking in the local pack, successfully capturing visibility for related services
MRI Center Abu Dhabi
Overall Outcome
Turning Visibility into Customers
Who Are We
We are Uni-Camel, a marketing agency that assists businesses in building an automated, repeatable, scalable, and predictable lead generation system.
Why Uni-Camel
Good question! We are different because of the time we spend with the client to identify every single part of our client business, understand the target audience, and address their pain points.
Many people out there charge a few hundred for the same service, but do you think they will allocate that time to you?
Of course not, because they will sell it to a lot of people. So, it’s going to be blind work hoping to work.
We charge a premium and deliver high-quality service.
