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ColombianTrip| DMC In Colombia
80+ qualified leads in 3 months using UniCamel’s tourism lead generation, representation, and marketing system—connecting a leading tourism brand with tour operators
DMC | Destination Management Company
Read :
2 min
Date :
October 1, 2025
Project Overview
The Colombia Trip is a destination management company based in Bogotá, specializing in authentic cultural and adventure experiences. They wanted to expand their reach beyond Latin America and attract new international tour operators, particularly from Europe and North America.
Despite having strong itineraries and a solid reputation, their biggest challenge was visibility — reaching decision-makers at overseas travel brands efficiently and affordably.
The Challenge
The team at The Colombia Trip relied heavily on trade shows and referrals. While these channels worked, they were expensive, slow, and difficult to scale.
They needed a consistent flow of qualified conversations with international partners without relying on physical events or hiring extra sales reps.
Our Solution
UniCamel launched a 3-month digital representation campaign acting as their remote B2B sales team.
We:
- Defined their ideal partner profile — mid-sized tour operators selling Latin America.
- Built a verified database from our 500K+ global tourism contacts.
- Created and sent personalized outreach campaigns via email and LinkedIn.
- Forwarded every positive reply directly to their internal team to continue the conversation.
The Outcome
Within 3 months, The Colombia Trip achieved:
- 80+ qualified B2B leads
- 5.7% average reply rate
- 82% lower cost compared to attending trade fairs
- Partnerships initiated with tour operators in Spain, France, Italy, Canada, and the UK
(The screenshots above show the live campaign dashboard results.)
FAQs
Still Got Questions?
What does your representation service include?
We act as your digital representation team.
We define your ideal tour operator profile, build a highly targeted partner list, and handle direct outreach on your behalf.
You are introduced to verified tour operators, travel agencies, and wholesalers that are actively selling destinations like yours, with the goal of building long-term, revenue-generating partnerships and expanding your global reach.
We define your ideal tour operator profile, build a highly targeted partner list, and handle direct outreach on your behalf.
You are introduced to verified tour operators, travel agencies, and wholesalers that are actively selling destinations like yours, with the goal of building long-term, revenue-generating partnerships and expanding your global reach.
How do you find and connect with the right tour operators?
We start with an onboarding session to fully understand your destination, product, pricing model, and target markets.
Using our global database of 600,000+ verified travel companies, we segment tour operators by market, product type, source markets, and decision-maker role.
We then run structured, personalized outreach campaigns and continuously optimize them to ensure you are consistently connecting with relevant, qualified tour operators.
Using our global database of 600,000+ verified travel companies, we segment tour operators by market, product type, source markets, and decision-maker role.
We then run structured, personalized outreach campaigns and continuously optimize them to ensure you are consistently connecting with relevant, qualified tour operators.
What types of tour operators do you target?
We target outbound and inbound tour operators based on your goals, including:
1. Cultural and sightseeing tour operators
2. Luxury and premium travel operators
3. FIT and tailor-made specialists
4. Adventure and niche-focused operators
Targeting is adjusted by region, source market, and operator specialization to match your offering precisely.
1. Cultural and sightseeing tour operators
2. Luxury and premium travel operators
3. FIT and tailor-made specialists
4. Adventure and niche-focused operators
Targeting is adjusted by region, source market, and operator specialization to match your offering precisely.
How many new connections can I expect?
Results vary by destination and target market, but most clients see 10–30 new conversations with qualified tour operators within the first month.
Our focus is not volume for the sake of volume. We prioritize meaningful conversations that can turn into long-term commercial partnerships and repeat business.
Our focus is not volume for the sake of volume. We prioritize meaningful conversations that can turn into long-term commercial partnerships and repeat business.
Who is this service for?
This service is designed for DMCs, hotels, destination suppliers, and tourism brands that want to connect with tour operators without relying on trade shows or cold, unqualified outreach.
