Introduction
Everyone can claim they can do a great job and generate tons of leads, but it all comes down to the real outcome. Here, we will show you the undeniable stack of proof that we can achieve this for you, just as we have done for our clients.
Outcome Screenshots
That was the first time our client ran ads at all and no historical conversion data. However, we crushed it. Do you know why? Because it’s not about the campaign’s technical structure. Anybody can watch a YouTube video and achieve that. The secret is in the strategy used—the messages, the research done before scripting the video ads, where you identify the pain points and how you’re going to emphasize them, and provide a proper solution with a compelling offer that really resonates with prospects.
Quick Breakdown
These are just the October and November results. We’re still in the beginning and haven’t done any optimization yet and ads are already profitable.
How did we do that?
Identify the winning angels
Basically, we conduct market research to identify all the pain points that the client might have.
Once we do that, we create different video ads targeting each of these angles. After getting enough impressions on each, we monitor the watch time of the ads to identify the winning ones.
Double Down on it
Once we identify the winning ads, we have to create another round of videos with multiple variations of these ads, as they are the ones that really resonate with the prospects.
Custom Audiences & Omni Channel Presence
Since the beginning, we have known what our remarketing strategy is, and all the custom audiences are created, with pixels and tracking properly installed. This allows us to always stay top of mind once someone visits our website. They will be tracked when they visit, triggering remarketing ads on other platforms like Meta, LinkedIn, and Discovery ads. This helps address trust objections, as we will be running testimonial videos and many trust-building ads.
Automated Sequences
What is that? Let me explain.
Let’s assume that we are running an opt-in page; then we do two main things.
Opt-in Funnel
Book A Call Sequance
Once they opt-in, they will be redirected to a VSL (Video Sales Letter) page on the main sales page. From the moment they opt-in, we give them a 15-minute window to book a call. If they haven’t booked a call within that time, it automatically triggers an automated sequence to encourage them to book a call. This is a great way, if we are using an opt-in and lead magnet funnel, to reduce the cost per lead and increase booked calls.
Appointment Setter
It’s statistically proven that if you don’t call a lead within 5 minutes of opting in, the chances of them booking a call or answering the phone drop significantly. So, we dedicate an appointment setter who receives automated notifications to call the lead as soon as they opt-in. This drastically increases the chances of booking a call.
No Show Sequance
This is an automated sequence that you trigger by labeling the leads in the CRM as “no show.” This is used in case a lead hasn’t shown up for a booked call on your calendar. It will automatically help you reschedule with them. Additionally, the appointment setter will be automatically notified and will receive a notification to call and follow up with the leads to reschedule.
Live Tracking & Reporting
You can’t improve what you can’t measure.
Every client gets a sheet like this, which they can access daily to see all the stats. We don’t rely heavily on attribution models since they are not always accurate, unless we are using Hyros for some of our clients with large budgets. As a client, you will be able to see all the important metrics:
- Cost per lead
- Cost per qualified lead
- Cost per call
- Cost per qualified call
- Calls no-show rate
- CTR (Click-Through Rate)
- Video view rate
- Landing page conversion rate
- Cost per acquisition
- Return on ad spend (ROAS)
- & many more metrics
That will give you all the clarity you need and help us make data-driven decisions to optimize things.
Also, that gives you the clarity you need to see how your money is being spent and how wisely we are doing that.
Automated Reports
This is not the client’s dashboard. It’s just a sample
However, the CRM will be creating automated reports like these based on the metrics you want to track. This will give you a clean visual dashboard to see the trajectory your business is taking.
Why this important
If you’re not familiar with your numbers, scaling up can become challenging. We will assist you in establishing automated reports that will automatically reflect all your numbers. Below are quick snapshots from the reports that we can share publicly. More reports are available on revenue, profits, monthly goals, etc.
These numbers will help us understand which industry is performing better, allowing us to focus our efforts and resources on the most lucrative sectors. By doing so, we aim to enhance profitability and achieve increasingly positive results over time.
Who Are We
We are Uni-Camel, a marketing agency that assists businesses in building an automated, repeatable, scalable, and predictable lead generation system.
Why Uni-Camel
Good question! We are different because of the time we spend with the client to identify every single part of the campaign, understand the target audience, and address their pain points.
Many people out there charge a few hundred for the same service, but do you think they will allocate that time to you?
Of course not, because they will sell it to a lot of people. So, it’s going to be blind work hoping to work.
We charge a premium and deliver high-quality service.
Do we guarantee similar results?
Yes, we guarantee that you will achieve positive results and generate leads, or we will work for free. If you want to learn more, click the button below.
