Outcome
Let’s talk about how we generated $1,130,439 in revenue within 6 months from organic traffic.
Let’s talk about these things:-
- Collection Pages Optimization
- Product Pages Optimization
- HomePage Optimization
- BOFU Blog Posts Optimization
How did we do that?
Collection Pages Optimization
Collection pages can be much more than simple product listings. With the right SEO strategy, they can drive organic traffic, boost sales, and lower acquisition costs.
Challenge
Fluidfreeride lacked sufficient collection pages to target all their product categories, limiting their visibility for relevant searches like
- buy dual motor electric scooter
- buy off-road electric scooter
- buy long-range electric scooter
- buy portable electric scooters
Along with many other high-intent keywords. This meant they were missing out on valuable organic traffic from customers ready to purchase.
Solution
To maximize their visibility, we began with in-depth keyword research to identify all the relevant search terms with strong buyer intent.
This research allowed us to create new collection pages for underserved categories and optimize existing ones to better target these high-value keywords.
Result
We created new collection pages specifically designed to capture users actively looking to buy electric scooters NOW.
In no time we managed to rank these pages in the top 3 results (where 90% of the clicks goes to)
This resulted in better visibility > More Clicks > and of course significant boost in organic sales, with an estimated 13% in revenue attributed to the collection pages optimization.
But the benefits didn’t stop there. By driving a significant portion of sales through organic search, we lowered Fluidfreeride’s overall CAC by 30%. That’s because organic traffic typically converts at a higher rate and requires less investment compared to paid advertising.
Furthermore, they implemented remarketing campaigns using the data captured by the pixels on their website. This enabled them to target users who had previously visited their site organically but hadn’t made a purchase, leading to a significant increase in conversions and a further reduction in customer acquisition costs.
So, The question is, how much is your website losing each month by neglecting these crucial pages?
$50k? $100k? Or millions?
For example, we managed to rank one of the most important collection pages “Dual Motor Electric Scooters” in the top 3 and they are still there since then.
Here is another example for another keyword “Off road electric scooters”
From Browsers to Buyers
The Power of Compelling Collection Page Content
Challenge
Fluidfreeride’s collection pages lacked engaging and informative content. This not only presented a missed opportunity to connect with potential customers but also impacted their search engine rankings negatively.
Also, Collection pages with high-quality content that directly answers user questions and concerns are more likely to appear in the top 3 Google search results.
Solution
To enhance user engagement and improve organic visibility, we enriched each collection page with compelling content.
- We added informative introductions at the beginning of each page to provide context and value to visitors.
- We also incorporated FAQ sections at the bottom of each collection page to address common customer questions and concerns directly.
This strategic placement of content ensured that visitors immediately found answers to their queries, improving their overall experience.
Result
#1: With these content upgrades we turned Fluidfreeride’s collection pages into sales machines. These improvements led to increased user engagement, longer page visit durations, and most importantly… a surge in organic sales.
The improved visibility led to 100% increase (No exaggeration) in organic traffic to the vast majority of the collection pages.
For Example, the collection page that targets “Buy Dual Motor Electric Scooter” A high-intent keyword managed to rank at the top of Google after optimizing for it despite having no previous visibility in search results at all.
Here is another Example
Wondering how much potential revenue was being lost?
A single well-optimized collection page, targeting the right keywords, can generate over $50,000 in annual revenue with strong search rankings. We consistently achieved top 3 rankings for our client (often securing the #1 position).
By now, you should be calculating your potential, and you’ll likely discover you’re missing out on hundreds of thousands (if not millions) of dollars in potential revenue due to untapped traffic.
Blog Posts Optimization
Challenge
Missing Bottom-of-Funnel Blog Content
Fluidfreeride’s blog lacked content targeting bottom-of-funnel keywords, missing a significant opportunity to drive organic traffic and generate substantial revenue (six figures or more!).
Our analysis revealed a significant gap: a lack of articles targeting high-intent keywords that drive bottom-of-funnel traffic.
To address this, we focused on three key keyword types:
“best”
- Best electric scooter for adults
- Best long-range electric scooter
- Best foldable electric scooter
“Review” – Single Product Review
- Mercane WideWheel Pro Scooter Review
- Apollo Phantom Scooter Review
- Inokim OXO Scooter Review
“vs” – Product Vs Product
- Apollo phantom vs Nami klima
Why should you too focus on this type of Keywords?
These keywords attract users who are further down the sales funnel, meaning they are more likely to convert into paying customers. By strategically targeting these keywords with high-quality content, you can:
- Increase Organic Traffic: Attract highly qualified visitors who are actively searching for products like yours.
- Boost Conversion Rates: Provide the information and reassurance users need to make a purchase decision.
- Drive Revenue Growth: Generate more sales and increase your overall revenue.
We strategically crafted blog posts around these keywords, focusing on providing valuable information and guiding readers towards a purchase decision.
The results were impressive. For example, the blog post “Best electric scooter for adults” generated $57,000 in revenue within a year. This is just a single page… Do your math and you will find
Think about it: How much revenue could your blog generate with a strategic content strategy focused on bottom-of-funnel keywords?
Important Note: Not all blog posts are created equal. Industry news and top-of-funnel content play a role in building brand awareness, but to drive significant sales, you need to prioritize bottom-of-funnel topics that cater to users ready to buy.
Proof
ere are some examples for blog posts that is ranking for competitive keywords
“Best Electric Scooters Accessories”
Here is another example of another TOFU blogpost “Electric Scooter Troubleshooting”
Another Proof
Product Pages & Homepage Optimization
When we started with FFR, the Homepage didn’t rank for anything, we managed to rank the homepage for keywords like
Electric scooters shop
buy electric scooter
And Many more
Final Outcome
Almost 100% growth in clicks from commercial keywords within a 3-month period.
Who Are We
We are Uni-Camel, a marketing agency that assists businesses in building an automated, repeatable, scalable, and predictable lead generation system.
Why Uni-Camel
Good question! We are different because of the time we spend with the client to identify every single part of our client business, understand the target audience, and address their pain points.
Many people out there charge a few hundred for the same service, but do you think they will allocate that time to you?
Of course not, because they will sell it to a lot of people. So, it’s going to be blind work hoping to work.
We charge a premium and deliver high-quality service.
