Alaya Panama | Hotel In Panama

Alaya Panama is a boutique beachfront hotel that wanted to transform from a traditional room-selling property into an exclusive retreat venue for wellness groups, yoga retreats, and luxury destination weddings.

For years, the hotel operated under a standard model — selling rooms through OTAs and short-term bookings. However, the team saw a growing global trend in wellness travel and sought to reposition the property as a full buy-out retreat destination rather than a regular hotel stay.

Despite having a beautiful location and the right facilities, Alaya Panama struggled to attract serious retreat organizers or event planners. Their main outreach approach was contacting influencers and yoga instructors on Instagram — a strategy that led to little traction and no sustainable bookings.

The hotel faced two key challenges:

1. Positioning: They needed to shift perception from a boutique hotel to a premium “exclusive-use” retreat venue.
2. Partnerships: They lacked direct access to the B2B network of wellness tour operators, retreat planners, and event specialists who could consistently bring business.

UniCamel stepped in to design a digital representation campaign focused on helping Alaya Panama build strategic global partnerships.

We:

• Redefined their positioning to communicate exclusivity — “A private retreat space for wellness, yoga, and destination events.”
• Identified ideal B2B partners — including retreat organizers, tour operators, and luxury travel agencies specializing in wellness and weddings.
• Built and verified a contact list from our tourism database of over 500K professionals worldwide.
• Launched personalized outreach campaigns via email and LinkedIn to introduce Alaya Panama as a new exclusive-use venue for groups and retreats.

Through the campaign, Alaya Panama reached the B2B partners it could never reach through Instagram:

• 16,508 outreach emails sent to retreat organizers, wellness tour operators and luxury travel agencies
• 10.8% average reply rate across 5 campaigns
• 166 interested leads: partners who replied wanting to learn more about hosting at the venue
• A new B2B pipeline for full buy-out retreats and events, instead of relying on influencers and OTAs

(The screenshots above show the live campaign dashboard results.)